Saliency or efficacy

• January 25th, 2013 • Posted in All posts, Climate

By way of footnote to previous post.  Thought this post about the impact of images on the way we think about climate change was interesting.  It connects well with some thoughts I’ve had about the difficulty of writing fiction about climate change.  Images of the effects of climate change get the message over about the threat (saliency), but make people feel fatalistic.  Images of attempts to mitigate climate change make people feel something can be done about it (efficacy), but don’t get over the seriousness of the threat.   Tricky!

Giant wind turbine at Nigg Yard by John Wright

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